EdTech Business Development
At Gerstman PLLC, we don’t just advise—we open doors. As a New York-based law and lobbying firm with deep roots in the education sector, we help EdTech companies grow by connecting them directly with school district decision-makers across New York and beyond.
Our team knows how to navigate the real-world barriers that slow down sales: bureaucracy, procurement bottlenecks, and closed networks. We bring the relationships, sector experience, and legal strategy needed to accelerate your path into classrooms—and onto district budgets.
Local Sales & School District Access
Winning in K–12 education means knowing who to talk to—and how to move through the system. Our team leverages years of direct experience working with superintendents, school boards, purchasing departments, and education officials to put your company in front of the right people.
We help clients:
•Identify and reach key decision-makers within targeted school districts
•Tailor offerings to match local priorities and procurement requirements
•Navigate approvals, board presentations, and internal vetting processes
•Shorten sales cycles and increase district buy-in
If you’ve got a strong product, we help you get it seen, vetted, and adopted—faster.
Regulatory Navigation & Red Tape Removal
Public education is filled with regulatory hurdles and institutional complexity. Our legal and lobbying background allows us to cut through the red tape that often derails sales and implementation.
We guide clients through:
•Local procurement rules and competitive bidding processes
•Contract negotiations and legal compliance at the district level
•Policy and funding nuances that impact district purchasing behavior
Our job is to clear the path so your solution can scale—without getting stuck in administrative quicksand.
Our Expert Consultant Team
