Helping EdTech & Education Product Companies Scale Nationwide
Bringing a great product to market is one thing. Scaling it across the entire U.S. K–12 landscape is another. The market is relationship-driven, highly regulated, state-specific, and dependent on trust built over years with superintendents, procurement officials, and state agencies.
Under the leadership of Jon Hagmaier — award-winning EdTech founder, national education strategist, and former superintendent — Gerstman PLLC provides the only law-firm-backed national sales infrastructure designed specifically for education technology and products.
We help companies break through the barriers that slow growth and deliver immediate nationwide access, credibility, and distribution.
Our Mission
To give EdTech and education product companies a turnkey national sales engine — powered by the expertise, relationships, and influence of former superintendents and district leaders across the country.
National Sales Solutions Built for Education
A Nationwide Network of Decision-Makers
Under Jon Hagmaier’s leadership, Gerstman PLLC has assembled a geographically diverse consortium of former superintendents, district executives, and state-level education leaders.
These respected professionals know their regions, understand district priorities, and maintain long-standing relationships that open doors others cannot.
This is your instant national footprint.
End-to-End Go-to-Market Execution
We provide everything required to sell and scale nationally:
- National and regional sales strategy
- Territory development and district penetration planning
- Lead generation and targeted introductions
- Pilot placement strategy and coordination
- Contract negotiations & closing support
- State-by-state expansion planning
- Post-sale district relationship management
Rather than building separate sales teams for each region, clients leverage one unified platform that touches every major U.S. market.
Procurement, Regulatory & Compliance Expertise
With Jon Hagmaier’s deep EdTech experience and Gerstman PLLC’s legal and government relations capabilities, we go far beyond sales:
- State procurement navigation
- RFP strategy and support
- Contracting guidance
- Funding and reimbursement alignment
- Risk mitigation and compliance across jurisdictions
This combination — education leadership + law + policy + sales — is unique in the market.
Strategic Positioning for K–12 Buyers
We help clients understand how their product fits into district priorities, including:
- Instructional improvement
- Data analytics & accountability
- Classroom technology
- Special education
- Operations & safety
- HR, staffing, and workforce tools
- Parent/community engagement
Our team shapes messaging and value propositions that resonate with superintendents and procurement teams.
Jon brings unmatched credibility and experience to our clients:
- Former school district superintendent
- Founder and CEO of interactive achievement (acquired by PowerSchool)
- Architect of one of the EdTech sector’s most successful national scaling stories
- Advisor to state education leaders and district executives nationwide
- Veteran of complex K–12 procurement, sales, product adoption, and market expansion
- Longtime advocate for instructional excellence, accountability, and innovation
Jon designed the entire national sales model now used by Gerstman PLLC — leveraging regional superintendents, a structured GTM strategy, rigorous sales governance, and an unmatched understanding of how districts actually buy.
He leads every engagement, ensuring clients receive presidential-level direction, oversight, and national credibility.
WHO WE SERVE
Your Content Goes HereWHO WE SERVE
- High-growth EdTech startups ready for national expansion
- Established education product companies seeking greater district penetration
- Firms entering the U.S. K–12 market for the first time
- Private equity-backed EdTech companies requiring accelerated revenue and market presence
- Organizations moving from pilots into large-scale adoption
THE GERSTMAN ADVANTAGE
Your Content Goes HereTHE GERSTMAN ADVANTAGE
- Instant access to decision-makers nationwide
- Seamless expansion into multiple states at once
- Lower cost and lower risk than building an internal national sales team
- Law-firm and government-relations backing for procurement and compliance
- Led by one of the most respected EdTech operators in the country: Jon Hagmaier
- Transparent metrics, territory reports, and sales performance dashboards
Our Expert Consulting Team
Let’s Build Your National Launch Plan
Whether you’re preparing to enter the market or ready to scale nationally, our team will design a custom roadmap for rapid, sustainable growth.
Contact us to connect directly with President Jon Hagmaier and start building your nationwide sales strategy.